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Services

Everything your firm
needs to grow.

Three core services — AI intake, paid lead generation, and growth strategy — all working together to fill your calendar with qualified injury consultations.

01
AI Intake Automation
Sub-90-second response, 24/7
02
Paid Lead Generation
Google & Meta, injury-specific
03
Growth Strategy
Full funnel, ongoing optimization
Service 01 — AI Intake Automation

Your intake never
sleeps again.

Every new lead gets a personalized SMS and email within 90 seconds — regardless of when they submit. The AI qualifies them based on your case criteria and books the consultation directly to your calendar. Your staff never touches it.

  • Instant SMS & email within 90 seconds of form submission
  • AI qualification script tailored to your practice areas
  • Direct calendar booking — qualified leads self-schedule
  • Multi-touch follow-up sequence for non-responders
  • CRM integration — every lead tracked from contact to retainer
  • Works 24/7 including evenings, weekends, and holidays
  • Handoff protocol to your team for signed retainer follow-up
<90s
Average response time
Industry average
4–8 hours
Etlio response
<90 seconds
Coverage
24/7 · 365
Staff involvement
Zero
Lead-to-consult rate
3–5× improvement
Service 02 — Paid Lead Generation

The right leads.
Not just more leads.

We run Google Search and Meta campaigns targeting people actively searching for injury representation — not broad audiences. Every dollar spent is tracked back to case value, not just clicks or impressions.

  • Google Search targeting high-intent injury keywords in your market
  • Meta campaigns using injury behavior signals and geographic targeting
  • High-converting landing pages built for your specific case types
  • Competitor conquesting — appear when someone searches your rivals
  • Call tracking and recording integrated with your CRM
  • Weekly budget optimization based on case conversion data
  • Geo-fencing for hyper-local targeting around courthouses, hospitals
3–5×
More qualified cases per month
Channels
Google + Meta
Targeting basis
Case value, not clicks
Landing pages
Custom per practice area
Reporting
Weekly performance calls
Recommended ad spend
$2,000–$5,000 / mo
Service 03 — Growth Strategy

From first click
to signed retainer.

We optimize every step of your client acquisition — from how people find you to why they sign with you versus the firm across the street. Monthly strategy sessions keep you in the loop and ahead of your market.

  • Full intake funnel audit — identify every drop-off point
  • SEO content published monthly targeting high-value legal keywords
  • Google Business Profile optimization for local search dominance
  • Review generation system to build your online reputation
  • Referral network strategy to drive word-of-mouth cases
  • Monthly strategy calls — results review and next 30-day plan
  • Competitor intelligence — we monitor your market and adapt
30
Days to first results
SEO content
Monthly publishing
Review generation
Automated system
Strategy calls
Monthly with your team
Competitor monitoring
Ongoing
Contract
Month-to-month
The Math

One case pays for
everything.

A single additional case won through Etlio covers your entire monthly investment. Everything after that is pure upside.

ROI Example — PI Firm · Seattle, WA
Break Even Month One
Additional cases / mo
3–5
Avg. case value
$15k–50k
Etlio monthly fee
From $1,500
Net additional revenue
$45k–250k+
Ad spend is separate from our fee. We'll recommend a specific budget on your demo call based on your market, practice areas, and goals. Campaigns compound — month six consistently outperforms month one.
Get Started

See what Etlio can do
for your firm.

Book a free 30-minute demo. We'll build a custom plan for your practice area, market, and goals — before you commit to anything.

Book a Demo →